TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too.
The problem is, even if you got some training on how to deliver a presentation (and that’s rare…), you probably didn't get training on how to develop one in the first place. But while TED talks are changing the future of communications -- and fast -- the principles that make great TED talks great can teach us our presentations can, and will, change, too.
On October 25th, Canopy is honored to have the Executive Producer of TEDxCambridge, professional messaging consultant, and 18-year marketing veteran Tamsen Webster to tell us the Lessons from TEDx: How to tell the story of (your) ideas.
In this talk, learn from Tamsen about how to apply the best of TED to your presentations -- and how to tell the story of any idea.
After this session, you will understand:
- Why most messages miss their mark
- The three levels on which TED talks -- and successful communications -- succeed
- The universal questions every presentation must answer
- How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message
- How to turn those key concepts into an information and engaging narrative
- How to tailor that narrative based on the needs of your audience
Part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner...twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.
Join us, be inspired, and get connected!